Google Ads for Property Developers

A development is sold once, from a waiting list to the last flat, and the campaigns have to move through the same stages.

• Before the price list exists, adverts collect names for the launch list. Once sales open, they speak of the flat types still available and of visits to the sales office.
• When one type sells out, its adverts stop the same day, so nobody pays for a click that ends on the word sold.

People who pass the building site type the name of the development, and portals and agencies place their own adverts on that name.

• An advert on your own name costs little and leads to the official project page, with the price list and the sales office hours.
• We block the searches that never buy a new home: flats to rent, second-hand homes, jobs with the developer, tenders for subcontractors and the building company that happens to share the name.

Someone buying from another country searches in another language, at another hour, and needs another page.

• Each country gets its own adverts and a page in its language, with the flats on offer and a slot for a call by video.
• Calls from these adverts are counted separately from local ones, and the budget of each country is set by the visits and video viewings it produces, not by its clicks.