A developer's website is often first opened on a phone right outside the site, so the opening screen shows which flats are still free, their floor plans and how to book a visit.
Buyers forward the page to whoever shares the decision, often a parent helping with the deposit, so every flat needs an address of its own.
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Most problems come from one site structure trying to handle early research, active comparison and enquiries as if they were the same decision.
Buyers search differently depending on the stage of the project and how sure they are of their financing.
Many project sites are made once for the launch, and every later change waits for the agency that built them.
For property developers, we design the site around the stages of the decision, return visits and clear next steps, so the stages do not merge into one vague structure.
A first visit to the website is very often made on a phone, often from someone standing at the hoarding with the name of the development in front of them.
Buyers come back to a developer's website many times before signing, and each time they look for what has changed.
Renderings and plans are the heaviest files a website can carry, and they are the reason a developer's pages open slowly.
We agree what the site has to do and collect what we need from you: photos, facts and the questions customers ask.
We plan the pages in the order a visitor decides and design the phone screen first. For a developer, we agree who in the sales office may change a flat's status, so the site never offers a home that was reserved that morning.
We build a fast site, redirect old addresses so nothing is lost and test every form and call button before launch.
We watch which pages lead to enquiries and fix whatever slows visitors down.
Price: a website for property developers with 1–3 pages starts at €650, and a company website with 5–7 pages at €1,300, plus VAT.
We count viewing requests, reservation enquiries and document downloads, and check that the heavy visualisations still open quickly on a phone.
Plain answers about Web Design and Development, written for property developers.
A standard website is built in 4–8 weeks, and one with a flat finder linked to your sales system belongs at the longer end.
Yes, if the system can export them, and many can.
The site manager or someone from the sales office, with a phone.
By what reaches the sales office.
General questions about Web Design and Development, the same for every trade, are in our FAQ.
FAQ: Web Design and DevelopmentKeep every channel working to one plan.
The district described by someone who walked it
Explore serviceHead office and projects kept apart
Explore serviceThe name on the hoarding, searched and protected
Explore serviceProject facts as sentences, not as a brochure
Explore serviceNews that the local paper prints anyway
Explore serviceFrom the first visit to the reservation
Explore serviceA rendering is labelled as a rendering
Explore serviceA smaller step than a visit to the sales office
Explore serviceShare your goals and constraints. We will turn them into a practical Web Design and Development plan for property developers.
