Google Ads for property management companies spends on landlords, not on people hunting for a flat, even though both type words like rent and letting.
The campaigns that pay best reach owners unhappy with their current manager, and a quick question at the start of each call separates them from tenants.
See the full Google Ads service·See what we offer property management companies
Property management adverts attract flat hunters far more often than landlords, and every tenant click costs as much as an owner's.
Landlords ready to leave their present manager are searching as well, and few adverts speak to them.
Many searches around letting come from people looking for somewhere to live, and each click on an advert is paid for.
A landlord ready to change manager types questions about giving notice and moving the keys and deposits.
For property management companies, we build Google Ads with a separate campaign for each kind of search, a weekly check of the search terms, and pages that show the same proof as the ad.
A search with the word rent usually comes from someone looking for a flat, while the client a manager needs is the person who owns one.
Some of the best enquiries come from owners who are unhappy where they are and type questions about notice and handover.
A phone number in an advert attracts tenants with a broken lock and people looking for work.
We separate the searches that bring customers from those that only cost money.
We split the campaigns by service or offer and connect call, form and booking tracking before launch. For management firms, the budget pays for owners, never for tenants looking for a flat, with one campaign for owners who want to leave their current manager.
Each advert opens a page about what it promised, with the way to call or book in view.
In the first weeks we move the budget towards the searches and adverts that bring enquiries, and switch off the rest.
Price: Google Ads for property management companies costs €350 to set up and from €250 a month to manage, for ad budgets up to about €800 a month, plus VAT, three-month minimum. You pay Google directly; larger budgets are quoted.
The report shows what one owner meeting cost, and how many paid calls were tenant matters that took time from your day.
Plain answers about Google Ads, written for property management companies.
First enquiries can come within days of the start, since an owner with a tenant in arrears searches today.
By excluding the words they use, such as repair, report, contact and log in, and by reading the search terms regularly for new ones.
Yes.
The kinds of property you take and those you refuse, for instance single rooms or homes outside your districts.
General questions about Google Ads, the same for every trade, are in our FAQ.
FAQ: Google AdsKeep every channel working to one plan.
The monthly statement shown before the contract
Explore serviceA clear route for repairs, away from the reviews
Explore serviceA fault form that works from a dark stairwell
Explore serviceWhere the rent goes, stated for owners far away
Explore serviceGuides that landlord forums and local papers cite
Explore serviceOne phone line, two queues
Explore serviceShowing the work nobody sees
Explore serviceThe owner's doubt: my home, my money, my way out
Explore serviceShare your goals and constraints. We will turn them into a practical Google Ads plan for property management companies.
