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Link Building for Property Management Companies

Link building for property management companies begins with memberships that are published anyway: trade associations and, where they exist, deposit and redress schemes.

Contractors and insurers you work with, and a plain landlord guide that local forums can quote, add links that owners will actually follow.

See the full Link Building service·See what we offer property management companies

Property manager reviewing how an owner’s properties are run, with clear figures and open reporting

Online challenges for property management companies

Landlord associations, accreditation schemes and the contractors you use all publish lists or guides, yet few managers appear there with a link.

New rules for landlords get explained by lawyers and journalists, rarely by the firm that manages the homes.

Local proof depends on believable response times and reporting

Property owners compare signs of reliability before they talk about fees.

  • Weak proof on the page makes owners who were ready to sign hesitate.
  • Evidence should reflect the response times you actually commit to and how often you report.

Rule changes explained by everyone except the manager

Landlord forums and local papers link to clear answers when letting rules change, and managers rarely write them.

  • Membership pages of trade associations and deposit schemes often list the firm without a link.
  • The contractors and buildings you work with have their own sites and could name you if asked.

Link Building approach for property management companies

For property management companies, we plan Link Building around sites that fit your topic, pages that earn clicks once the link is live, and a pace you can defend.

Bodies and schemes that list their members

A manager usually belongs to a trade association and, where they exist, to a deposit scheme or a complaints scheme, and each of them publishes its members.

  • We check that every entry exists, carries the current name and address, and links to the owner page and not to an old home page.
  • Landlord associations keep lists of recommended suppliers as well, and a place there is earned by a talk or an article for their members.

Contractors, insurers and the blocks you manage

A manager sends work to many firms and looks after buildings that have websites of their own.

  • Plumbers, electricians and cleaning firms name the clients they work for, and brokers of landlord insurance and of buy-to-let loans name the managers they trust.
  • The residents' association of a managed block normally publishes who the manager is, and that mention should link to your page for boards of blocks.

Guides that landlord forums and local papers cite

A link is given freely to something useful, and for landlords that means a clear answer to a change in the rules.

  • A dated guide to a new duty, such as a safety check or a rule on deposits, is offered to forums, local papers and accountants who work for landlords.
  • Once a year a short note on rents by district, drawn from the homes you manage and with no address in it, gives editors a reason to cite you.

Link Building process for property management companies

01

Link audit

We check which sites link to you now, which links look doubtful and which of your pages deserve links first.

02

Who would link, and why

We list the businesses and organisations with a real reason to mention you, and the page each link should point to. For managers, we start with the professional bodies and deposit schemes that list members, then the tradespeople and insurers on your books, and the buildings you look after.

03

Outreach and content

We contact them with something worth linking to, and we never buy links.

04

Checking each link

We check every new link, the visits it sends and whether the page it points to gains ground in search.

Price: link building for property management companies from €400 a month plus VAT for the basic scope, three-month minimum. A wider scope is quoted after a free audit.

Property management for tenants and owners: repair requests sent to the right person, regular reports and good support

How we measure results for property management companies

Links are counted by the owner pages they point to and the owner enquiries those pages bring, not by links to vacancy listings.

Questions about Link Building for property management companies

Plain answers about Link Building, written for property management companies.

More sites than most managers expect.

  • The bodies you belong to, the contractors you employ, brokers who send you owners, the associations of the blocks you run and the local paper when rules for landlords change.
  • No manager has to pay any of them.
  • Each needs a reason and a page worth pointing at.

The pages written for owners: the service for each kind of property, the fees and the guides.

  • Vacant flats are poor targets, because the listing is gone once a tenant is found.
  • The tenant log-in needs no links at all, since the people who use it already know where it is.

Not in the sense that matters for a manager.

  • A fee for membership or for an entry where real owners look for a manager pays for being found there, and the link is a side effect.
  • What we refuse are bundles of links on websites that have nothing to do with letting, sold in bulk.

Seldom, because few private landlords have a website.

  • Owners of holiday lets often do, and may name you there as the local contact.
  • A residents' association with its own pages is the commonest case.
  • We never make a link a condition of the management agreement, and we suggest you do not either.

General questions about Link Building, the same for every trade, are in our FAQ.

FAQ: Link Building

Need a growth plan for property management companies?

Share your goals and constraints. We will turn them into a practical Link Building plan for property management companies.