Social media for property management companies speaks to landlords where they swap advice, in landlord groups on Facebook and in LinkedIn discussions.
A landlord usually asks the group for a recommendation after a bad month, and the firm that has helped there before is the name that comes up.
See the full Social Media Marketing service·See what we offer property management companies
Unanswered repair complaints tend to appear under a manager's newest post, where owners see them first.
A page that shows only vacant flats says nothing about the quiet work owners pay for.
Property owners compare signs of reliability before they talk about fees.
When a repair drags on, the complaint moves to the comments of the firm's latest post, in full view of owners.
For property management companies, we plan social media around a few steady themes, proof from real work and paid promotion only where the result can be tracked.
Landlords talk to each other in local Facebook groups and on LinkedIn, while tenants use whatever page of yours they find to raise a problem.
Good management is invisible, so the feed has to make it visible without showing anyone's private life.
A tenant with an unanswered fault will write under your newest post, where every owner can read it.
We pick the channels your customers really use and leave the others alone.
We plan what to post, who takes the photos and a rhythm the team can keep. For managers, we ask the owner and the tenant before any photo of a home is posted, and remove addresses and personal belongings from every picture.
We agree who answers comments and messages, how fast, and what is never discussed in public.
We pay to promote a post only when it has a clear job, and judge the work by messages and enquiries, not followers.
We count owner messages and meetings that began with a post, and check that every tenant repair raised in public reached the fault route.
Plain answers about Social Media Marketing, written for property management companies.
Things an owner wants to know and rarely has explained: a new rule in plain words, what to check before winter, how a deposit dispute was settled without names.
Answer once, in public, without arguing: where to report it and that someone is contacting them today.
When the post speaks to owners and leads to a page that asks for something definite, such as a rental estimate.
For a management office once a week is enough and can be kept up.
General questions about Social Media Marketing, the same for every trade, are in our FAQ.
FAQ: Social Media MarketingKeep every channel working to one plan.
Guides for the landlord who still manages alone
Explore serviceDistrict pages written for owners
Explore serviceCalls sorted before they take an hour of your day
Explore serviceTwo doors on the first screen of a phone
Explore serviceWhat a manager does, in statements a tool can repeat
Explore serviceContractors, insurers and the blocks you manage
Explore serviceOne phone line, two queues
Explore serviceThe owner's doubt: my home, my money, my way out
Explore serviceShare your goals and constraints. We will turn them into a practical Social Media Marketing plan for property management companies.
