How soon can Google Ads bring calls about roofs?

First enquiries can come within days of the start, because the adverts appear as soon as they are approved. Tuning the account takes the first weeks: we see which searches end in a survey and which only cost money. Repair calls come first, while requests for a whole new roof take longer to show, since those owners are in no hurry.

Is it worth advertising full roof replacements, or only repairs?

Both, but not from one pot. Repairs bring quick, small jobs and keep the phone busy. A replacement click costs more and the owner may take a season to decide, yet one such job is worth many repairs. We give each its own budget, so a stormy week cannot swallow the money meant for replacements.

What do you need from us before the roofing campaigns start?

A list of the work you want and the work you refuse, the towns your crews reach in a day, and who answers the phone at which hours. Photos of finished roofs by type help the landing pages. We also need to know how many surveys a week you can carry out, so the adverts never ask for more.

After a storm every roofer advertises. Should we raise the budget then?

Usually for a short time, and only for repairs. Clicks get dearer in those days because everyone bids at once, so we raise the limit only as far as your crews can follow up. An advert that brings calls nobody can attend wastes money and earns bad word of mouth. Once the backlog is cleared, the budget returns to planned work.

Plan for your industry

Google Ads for Roofing Companies

Google Ads for roofing companies works when an emergency repair and a re-roof planned for spring run as separate campaigns, since the two owners search in different words.

The emergency advert leads with your phone number; the planned one opens a page about the roof it promised.

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Roofer inspecting storm-damaged shingles on a house roof, in navy and amber tones

Market realities

Online challenges for roofing companies

A roofer's ad budget leaks on stormy days, when a click costs most and many calls come from outside the towns your crews can reach.

Planned replacements are then left with no money at all.

After a storm, searches peak faster than most roofing pages can turn them into calls

When leaks start, people pick the first believable roofer who says clearly what emergency work they do.

General pages miss the words people add when it is urgent and lose calls to quicker competitors.
Emergency repairs and planned replacements should not share the same route to a call.

Insurance claims and self-funded jobs need different kinds of reassurance

Help with a claim, a detailed inspection and the cost of a new roof are different decisions.

Mixing the two brings calls that do not fit and fewer signed jobs.
Separate proof for each brings better enquiries before the first conversation.

Gale days push up the price of every roofing click

In the days after a storm, a budget without limits can be gone before the crews have answered the calls it bought.

Adverts that keep running while every crew is booked buy calls nobody can attend.
Money meant for planned replacements is used up by the rush of repair searches unless it sits in a campaign of its own.

What we do

Google Ads approach for roofing companies

For roofing companies, we build Google Ads around a clean split between urgent jobs and slower quote work, an honest service area and calls the team can actually answer.

A leak today and a new roof in spring, in separate campaigns

Someone with water coming through the ceiling and someone planning a re-roof type different words and need different adverts.

Emergency searches get call-only adverts that run when a person is there to pick up, in the towns a crew can reach the same day.
Planned work, such as a full replacement or a flat roof, gets its own campaign with a lower bid and more patience, because that owner compares several roofers before asking for a survey.

Money kept away from searches a roofer cannot use

Roofing words attract a great many clicks that never become a job.

We block searches for roofing jobs and apprenticeships, videos on repairing a roof yourself, roof boxes for cars and materials sold by the metre, and add to the list every week from the real search terms.
Work you do not take, such as thatch, asbestos sheets or a single slipped tile two towns away, is excluded by word and by area instead of being turned down on the phone.

A landing page for the roof the advert named

An advert about flat roofs that opens the home page loses the visitor in seconds.

Each campaign lands on its own page: the fault or the roof type in the heading, photos of that kind of job, the area covered and a phone button that stays on screen.
Calls and survey requests are recorded per campaign, and after a storm the budget moves to repairs for a few days and back again when the weather settles.

Google Ads process for roofing companies

Searches worth paying for

We separate the searches that bring customers from those that only cost money.

Campaign build

We split the campaigns by service or offer and connect call, form and booking tracking before launch. For roofers, we also pause the leak campaign on days when every crew is already booked, so the budget is not spent on calls nobody can take.

Landing pages

Each advert opens a page about what it promised, with the way to call or book in view.

Tuning

In the first weeks we move the budget towards the searches and adverts that bring enquiries, and switch off the rest.

Price: Google Ads for roofing companies costs €350 to set up and from €250 a month to manage, for ad budgets up to about €800 a month, plus VAT, three-month minimum. You pay Google directly; larger budgets are quoted.

Discuss your project

Planning a roof replacement with the homeowner, with measuring tools and safety gear

Measurable outcomes

How we measure results for roofing companies

We judge the account by the cost of each booked roof survey and by how many emergency calls came from inside the area your crews cover.

34%

lower cost per booked roof inspection

Example figure from client projects with roofing companies. Outcomes vary by market, offer and how consistently the plan is carried out.

Questions about Google Ads for roofing companies

Plain answers about Google Ads, written for roofing companies.

First enquiries can come within days of the start, because the adverts appear as soon as they are approved.

Tuning the account takes the first weeks: we see which searches end in a survey and which only cost money.
Repair calls come first, while requests for a whole new roof take longer to show, since those owners are in no hurry.

Both, but not from one pot.

Repairs bring quick, small jobs and keep the phone busy.
A replacement click costs more and the owner may take a season to decide, yet one such job is worth many repairs.
We give each its own budget, so a stormy week cannot swallow the money meant for replacements.

A list of the work you want and the work you refuse, the towns your crews reach in a day, and who answers the phone at which hours.

Photos of finished roofs by type help the landing pages.
We also need to know how many surveys a week you can carry out, so the adverts never ask for more.

Usually for a short time, and only for repairs.

Clicks get dearer in those days because everyone bids at once, so we raise the limit only as far as your crews can follow up.
An advert that brings calls nobody can attend wastes money and earns bad word of mouth.
Once the backlog is cleared, the budget returns to planned work.

General questions about Google Ads, the same for every trade, are in our FAQ.

FAQ: Google Ads

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