What should a roofer's website show first on a phone?

Who you are, where you work and how to reach you, in that order and above any picture gallery. Then the two routes: urgent repair and planned work. A visitor with a leak decides within seconds whether to ring, and a visitor planning a new roof wants to see quickly that you do their kind of roof.

What do you need from us before the build?

Photos of real jobs, even taken on a phone, sorted roughly by roof type. A list of the work you do and the work you refuse, the towns you cover, your trade memberships and the warranties you give in writing. We write the text ourselves from a conversation with you, and you correct what a roofer would say differently.

Can the office add new jobs without calling you each time?

Yes, and the site is built for it. Adding a job is one short form: choose the roof type and the town, type three sentences, attach the photos. It appears in the right lists by itself. We show the person who will do it how it works, and we stay available when something is unclear.

How will we know the new site works better than the old one?

By what visitors do, not by how it looks. We count calls from the phone button, survey forms sent and which job pages people open before they get in touch. Those numbers are compared with the old site for the same season, because a wet autumn and a dry summer are different worlds for a roofer.

Plan for your industry

Website Development for Roofing Companies

A roofer's website is opened by two people: one with water on the floor who needs your number at once, and one planning a new roof who wants to see your work.

Pages for finished roofs, photographed from bare rafters to the ridge, let the second compare them with their own house.

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Roofer inspecting storm-damaged shingles on a house roof, in navy and amber tones

Market realities

Online challenges for roofing companies

A roofing site has two very different visitors: someone with water coming through the ceiling and someone planning a new roof for spring.

When both land on the same page, neither quickly finds what they came for.

After a storm, searches peak faster than most roofing pages can turn them into calls

When leaks start, people pick the first believable roofer who says clearly what emergency work they do.

General pages miss the words people add when it is urgent and lose calls to quicker competitors.
Emergency repairs and planned replacements should not share the same route to a call.

Heavy photo galleries slow the phone page just when people want to call

Photos of your work matter, but oversized images slow down visitors who arrive on a phone.

Slow loading and pages that jump around on a phone lose emergency calls.
Your project pages should help you be found and let people get in touch at once.

A survey request with no photo and no address

A roofer cannot decide whether to drive out from a name, a phone number and the word leak.

Forms that never ask for the town, the roof type or a picture lead to trips that end in a refusal.
A site full of stock pictures of tiles proves nothing to an owner comparing your work with their own roof.

What we do

Web Design and Development approach for roofing companies

For roofing companies, we design the site for phones first, with the service area confirmed at a glance and proof that helps visitors decide without searching for the basics.

Two front doors: the emergency and the planned roof

A roofer's site has two kinds of visitor, and the first screen has to serve both without making either hunt.

On a phone the number, the hours somebody answers and the towns covered sit above everything else, so a person with a leak can ring without scrolling.
Right below, the owner who is planning finds the way to pages on replacement, flat roofs and roof windows, each with what is included and how a survey is arranged.

Job pages a visitor can hold up against their own house

Stock pictures of tiles prove nothing, and owners know it.

We build a job page that the office can fill in from a phone in minutes: the kind of house, the old covering, what was found underneath, the new covering and four or five photos.
Jobs are sorted by roof type and by town, so a visitor reaches a roof like theirs in two taps instead of paging through a gallery.

A survey form that saves a wasted trip

The form asks only what a roofer needs to decide whether to drive out.

Address, type of roof, what is wrong and a photo from the ground or from the loft, in large fields that work with cold fingers on a small screen.
Photos are compressed on upload and the pages stay light, because many visitors open the site on mobile data, standing in the garden and looking up.

Web Design and Development process for roofing companies

Brief and material

We agree what the site has to do and collect what we need from you: photos, facts and the questions customers ask.

Structure and design

We plan the pages in the order a visitor decides and design the phone screen first. On a roofer's site the emergency number sits at the top of every page, while each finished roof gets a page with the covering, the house type and photos from start to finish.

Build and launch

We build a fast site, redirect old addresses so nothing is lost and test every form and call button before launch.

After launch

We watch which pages lead to enquiries and fix whatever slows visitors down.

Price: a website for roofing companies with 1–3 pages starts at €650, and a company website with 5–7 pages at €1,300, plus VAT.

Discuss your project

Planning a roof replacement with the homeowner, with measuring tools and safety gear

Measurable outcomes

How we measure results for roofing companies

We count taps on the call button of the emergency pages, and survey forms that arrive with an address and a photo of the roof.

Questions about Web Design and Development for roofing companies

Plain answers about Web Design and Development, written for roofing companies.

Who you are, where you work and how to reach you, in that order and above any picture gallery.

Then the two routes: urgent repair and planned work.
A visitor with a leak decides within seconds whether to ring, and a visitor planning a new roof wants to see quickly that you do their kind of roof.

Photos of real jobs, even taken on a phone, sorted roughly by roof type.

A list of the work you do and the work you refuse, the towns you cover, your trade memberships and the warranties you give in writing.
We write the text ourselves from a conversation with you, and you correct what a roofer would say differently.

Yes, and the site is built for it.

Adding a job is one short form: choose the roof type and the town, type three sentences, attach the photos.
It appears in the right lists by itself.
We show the person who will do it how it works, and we stay available when something is unclear.

By what visitors do, not by how it looks.

We count calls from the phone button, survey forms sent and which job pages people open before they get in touch.
Those numbers are compared with the old site for the same season, because a wet autumn and a dry summer are different worlds for a roofer.

General questions about Web Design and Development, the same for every trade, are in our FAQ.

FAQ: Web Design and Development

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