Who would link to a roofing company at all?

More sites than most roofers expect. Manufacturers whose systems you install, merchants and scaffolders you buy from, trade bodies, architects and surveyors you work beside, and local media when the weather makes roofs news. Each of them has its own reason to mention you, and our job is to give them a page worth pointing to.

Which of our pages should the links point to?

To the page that matches the reason for the link. A membrane manufacturer links to your flat roof page, a conservation society to the write-up of the church roof, the local paper to your advice after the storm. Links that all go to the home page look odd and help the service pages less.

A company offers us a package of links for a monthly fee. Should we take it?

No. Such packages come from sites built only to sell links, and nobody who needs a roof reads them. Google's rules treat bought links as an attempt to manipulate results, and the risk falls on your site, not on the seller. A handful of mentions from real businesses near you is worth more and can be shown to anyone.

We have no time to write articles. What can you do without them?

Quite a lot. Most roofing links come from relationships you already have and from jobs you have already done. We need a list of suppliers, memberships and notable buildings, and photos of the work. From that we fill in profiles, write up two or three jobs and approach the people who have a reason to mention them.

Plan for your industry

Link Building for Roofing Companies

Roofers earn their best links from businesses that already vouch for the work: manufacturers whose tiles and roof windows you fit, and merchants who supply your crews.

Their lists of approved firms, and local news after a big storm, are worth more than any link you could buy.

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See the full Link Building service·See what we offer roofing companies

Roofer inspecting storm-damaged shingles on a house roof, in navy and amber tones

Market realities

Online challenges for roofing companies

A roofer's strongest links come from the makers, merchants and trade bodies they already work with, yet most of those listings sit half empty.

Buying links elsewhere does little while that trusted ground stays unused.

Local proof decides who gets the click on the map where competition is fierce

People hiring a roofer check certificates, the area you cover and whether your projects look real, all in seconds.

When your listings and site do not match, trust drops even if the workmanship is excellent.
You need proof for each town that matches where your crews really work.

Approved installer profiles that nobody fills in

Roofing federations and warranty schemes give each member a public page, and most of those pages stay nearly empty.

Makers of tiles and roof windows list approved installers, and many entries lack a link or point to an old address.
Local papers look for a roofer to quote before winter, and the one with a clear page of advice is easier to cite.

What we do

Link Building approach for roofing companies

For roofing companies, we plan Link Building around trusted local sources and the service pages people in your area actually need.

Manufacturers and merchants who list their installers

The makers of tiles, membranes and roof windows publish lists of approved installers, and builders' merchants name the firms they supply.

Where you hold an approval or a training certificate, we make sure the listing exists, carries the right name and address, and links to the page about that system, not to the home page.
A merchant or a scaffolding firm you have worked with for years will often add you to a partners page when asked properly, and a link like that is one a buyer may really click.

Local sources that write about roofs when the weather turns

Local papers and community sites look for a tradesperson to quote after a storm and before winter.

We prepare short, useful pieces in your name: what to check after a gale, how to spot a failing flat roof, when moss matters and when it does not.
Heritage and conservation groups, parish newsletters and residents' associations link to a roofer who has repaired a building they care about, so those jobs are written up first.

Trade bodies, warranty schemes and the pages worth linking

Membership of a roofing federation or a manufacturer's warranty scheme comes with a public profile that most members never fill in.

We complete those profiles and point them at the matching service page, and we check that the business name is written the same way everywhere.
No directory bundles and no paid placements: a link has to come from a site that a homeowner, an architect or a surveyor would actually read.

Link Building process for roofing companies

Link audit

We check which sites link to you now, which links look doubtful and which of your pages deserve links first.

Who would link, and why

We list the businesses and organisations with a real reason to mention you, and the page each link should point to. For roofers, we start with the tile, membrane and roof window makers whose installer lists you qualify for, then the merchants who supply your crews.

Outreach and content

We contact them with something worth linking to, and we never buy links.

Checking each link

We check every new link, the visits it sends and whether the page it points to gains ground in search.

Price: link building for roofing companies from €400 a month plus VAT for the basic scope, three-month minimum. A wider scope is quoted after a free audit.

Discuss your project

Planning a roof replacement with the homeowner, with measuring tools and safety gear

Measurable outcomes

How we measure results for roofing companies

We count links from makers, merchants and local news, and check whether the pages they point to bring more requests for a new roof.

Questions about Link Building for roofing companies

Plain answers about Link Building, written for roofing companies.

More sites than most roofers expect.

Manufacturers whose systems you install, merchants and scaffolders you buy from, trade bodies, architects and surveyors you work beside, and local media when the weather makes roofs news.
Each of them has its own reason to mention you, and our job is to give them a page worth pointing to.

To the page that matches the reason for the link.

A membrane manufacturer links to your flat roof page, a conservation society to the write-up of the church roof, the local paper to your advice after the storm.
Links that all go to the home page look odd and help the service pages less.

No.

Such packages come from sites built only to sell links, and nobody who needs a roof reads them.
Google's rules treat bought links as an attempt to manipulate results, and the risk falls on your site, not on the seller.
A handful of mentions from real businesses near you is worth more and can be shown to anyone.

Quite a lot.

Most roofing links come from relationships you already have and from jobs you have already done.
We need a list of suppliers, memberships and notable buildings, and photos of the work.
From that we fill in profiles, write up two or three jobs and approach the people who have a reason to mention them.

General questions about Link Building, the same for every trade, are in our FAQ.

FAQ: Link Building

Other services for roofing companies

Keep every channel working to one plan.

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From our insights

Case Studies

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Need a growth plan for roofing companies?

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