Google Ads for Landscaping Companies

A new garden is bought once in many years and a mowing round is a standing order, so one advert cannot speak to both customers.

• Project campaigns start in late winter on searches such as garden design, patio laying or turfing. They have a low daily limit and adverts that offer a site visit, because that owner compares drawings for a long time.
• Maintenance campaigns are switched on only in the districts where a round still has room, and paused on the day the round is full.

Garden words draw crowds of people who will never hire anybody.

• We block searches for garden centres, plants and tools to buy, do-it-yourself guides, free design software, and jobs and courses in gardening. The list grows each week by what people really typed.
• Work you do not take, whether that is tree felling, a single cut of an overgrown plot or artificial grass, is excluded by word, so nobody has to turn it down on the phone.

Someone who clicked an advert about paving and landed among mowing prices goes straight back to the results.

• Each campaign opens a page of its own: the kind of work in the heading, three projects of that kind with the plot and the materials described, the area covered and one way to ask for a visit.
• Requests for a visit and calls are counted per campaign. When the spring diary is full, the project budget drops to a minimum instead of buying enquiries nobody can go and see.