Google Ads for Financial Advisors

People who type pension or investment alone are mostly looking for a bank, a calculator or a trading app.

• We pay for searches that describe a situation and often a place: advice on retiring, what to do with an inheritance, planning after the sale of a company, a financial advisor in a named town.
• Each situation has its own campaign, wording and page, so someone who has just inherited does not land on a text about retiring from work.

Financial words draw clicks from people an advisor cannot help, or is not allowed to help in that way.

• We block searches for quick loans, credit comparisons, share and crypto tips, trading platforms, bank log-in pages, and for advisor jobs, exams and courses.
• The advert itself says who the service is for, for example people planning retirement with savings already built up, which costs a few clicks and spares many pointless first calls.

An advert for advice is a financial promotion, and both Google and your regulator read it that way.

• Your compliance officer approves a set of headlines and descriptions in advance: no past returns, no superlatives, no promise of an outcome. We then combine only what was approved.
• The advert leads to a page with the advisor's name, the entry in the regulator's register, the way you are paid and what the first conversation involves, and we count booked conversations, not clicks.