Google Ads for estate agents spends on owners who may want to sell, not on people scrolling through homes who will end up on a portal regardless.
An advert that promises a free valuation or names a fee has to match what the agent says at the door, or the first meeting starts with an owner who feels misled.
See the full Google Ads service·See what we offer real estate agencies
Results get distorted when research, comparison and people genuinely ready to talk are treated as the same stage.
A seller, a buyer, a landlord and a tenant each ask a different question.
Paid campaigns and the pages found in search often reach the same people with different messages.
Words like letting and rent are typed far more often by people looking for a flat than by owners looking for an agent.
For real estate agencies, we build Google Ads around the stages of the decision: separate campaigns for people comparing and people ready to talk, and pages that move buyers forward one stage at a time.
A click from someone browsing homes costs money and usually ends on a portal anyway, while a click from an owner can end in an instruction.
An owner trusts the agent who has sold in the same streets, so one advert for the whole town persuades nobody.
Owners decide to sell in waves through the year and sit down to search after work.
Property searches about Cyprus come from many countries and in several languages, and most of them are dreams, not plans. An account that treats them alike spends its budget on people who will never fly over.
We separate campaigns by language, by the stage of the decision and for owners who want to sell, and we count a booked viewing or a phone call to the office, not a click on a listing. Our team works from Paphos.
The same service for businesses in any trade: Google Ads in Limassol.
We separate the searches that bring customers from those that only cost money.
We split the campaigns by service or offer and connect call, form and booking tracking before launch. For estate agents, we agree with the office which districts it wants more instructions in, so the budget goes where homes are short, not where the agency is already busy.
Each advert opens a page about what it promised, with the way to call or book in view.
In the first weeks we move the budget towards the searches and adverts that bring enquiries, and switch off the rest.
Price: Google Ads for real estate agencies costs €350 to set up and from €250 a month to manage, for ad budgets up to about €800 a month, plus VAT, three-month minimum. You pay Google directly; larger budgets are quoted.
Each valuation appointment is costed by district, with a note of how many of those visits became a signed instruction.
Plain answers about Google Ads, written for real estate agencies.
First enquiries can come within days of the start, as owners search all year round.
Seldom.
Usually yes.
The districts and kinds of home you want more of, and those you would rather not take.
General questions about Google Ads, the same for every trade, are in our FAQ.
FAQ: Google AdsKeep every channel working to one plan.
Area guides by the agents who sell there
Explore serviceOne office profile for two kinds of client
Explore serviceA page for every agent
Explore serviceSales, lettings and new homes told apart
Explore serviceLinks to guides and people, since listings expire
Explore serviceA valuation request is an appointment
Explore serviceNew on the market, sold, and the story between
Explore serviceThe hesitation before letting an agent through the door
Explore serviceShare your goals and constraints. We will turn them into a practical Google Ads plan for real estate agencies.
