SEO for Real Estate Agencies

The seller is the client an agency needs most, and that search usually begins with what the home is worth.

• The valuation page says who comes to the home, what they look at and what the owner receives afterwards, so a request feels like a meeting with an agent and not a form sent into the void.
• Next to it stand pages on what a seller asks before choosing an agent: an exclusive or an open agreement, how long homes like theirs take to sell, what to fix before the photographer comes.

Listings come and go with every sale, while a guide to a district keeps being found for years.

• Each guide covers what a buyer asks an agent during a viewing: which streets are quiet, where the schools and the bus stops are, what kinds of homes come up and who usually buys them.
• The agent who works that district signs the guide with a name and a photo, and it links to the homes on sale there today.

After a sale most agency sites remove the listing and lose the best evidence they had.

• We keep sold homes as short accounts of the sale, sorted by street and type of home, with the photos and without the private details of the owner.
• Letting gets the same care on separate pages for landlords: how tenants are checked, what management includes and when the rent reaches the owner.