Google Ads for cleaning companies needs separate campaigns for end-of-tenancy deep cleans, regular home cleaning and office contracts, because cheap, broad search terms attract coupon hunters who never book regular work.
We set up excluded search terms, ads that mention your guarantee and pages behind the ads that state your minimum job clearly.
See the full Google Ads service·See what we offer cleaning companies
The cost per click rises before weekends and when tenancies change over.
If ads are not limited to your area and your working hours, you pay for enquiries you have no team for.
We match the ads to your teams' diaries and to the response times you promise.
One-off cleans, end-of-tenancy cleans and regular contracts are run differently and sold differently.
Cheap-sounding cleaning searches bring visitors who expect an hour of work for a small fee, and each click is paid for.
For cleaning companies, the Google Ads plan starts from what people nearby search for: “cleaning service near me” and office or house cleaning searches by area.
We write ads with extra lines that point to your insurance, the products you use and your satisfaction policy.
When your CRM (the system that holds your customer records) links bookings to campaigns, we send those bookings back to Google Ads, so its automatic bidding learns from real jobs.
Searches for end-of-tenancy cleans do not share a budget with office cleaning tenders.
We block searches for DIY tips and for hazardous cleaning that your safety policy rules out.
Headlines state a realistic minimum price for a job, so people who would never pay it do not click.
The stages in your CRM tell Google's bidding which enquiries became paid work, so it learns from revenue, not from junk forms.
We check which searches trigger your ads, which clicks come from outside your area and which ads lead to the wrong page.
A clear campaign structure, excluded searches and ad hours that match when someone answers your phone.
Each week we adjust the campaigns based on call recordings.
Budget moves to the campaigns with the best margin.
Price: Google Ads for cleaning companies costs €350 to set up and from €250 a month to manage, for ad budgets up to about €800 a month, plus VAT, three-month minimum. You pay Google directly; larger budgets are quoted.
We optimise for booked cleans and contract value, not for the cost per enquiry alone.
Example figures from client projects with cleaning companies. Outcomes vary by market, offer and how consistently the plan is carried out.
Plain answers about Google Ads, written for cleaning companies.
Only once your search campaigns bring the right enquiries.
Say clearly in the ad how booking works, and confirm each booking by text message.
We start by scoring the quality of calls, then move on to sending booked jobs from your records back to Google Ads.
Where Google offers them in your region, we prepare the documents they require and keep their message in line with your other ads.
Probably because the people searching are not ready to book yet.
General questions about Google Ads, the same for every trade, are in our FAQ.
FAQ: Google AdsKeep every channel working to one plan.
Trust built on how your teams get in
Explore serviceProfile posts about guarantees and cleaning products
Explore serviceSpeed built in from the start
Explore serviceRegular checks of AI answers
Explore serviceClearing out spam links
Explore serviceSeparate paths for homes and offices
Explore serviceShort videos of customer reviews
Explore serviceHonest notes on same-day cleaning
Explore serviceLink the ads to the matching SEO pages, which also helps the quality rating Google gives your ads.
Work on the quote form then removes what stops people from booking.
Share your goals and constraints. We will turn them into a practical Google Ads plan for cleaning companies.
