What is a realistic cost per click for emergency electrician searches?

It varies a lot by city and season. We compare it with how many calls you turn into jobs and what a job is worth to you, not with charts from industry blogs.

Should I run Performance Max?

Sometimes, with strict controls on your brand and good images and text to work with. We add Performance Max, Google's automated campaign type, only once the search campaigns are clean; before that it mostly spends more on the same wasted clicks.

How fast can we launch during a storm?

We keep lists of excluded searches and ad variants ready for storms. How fast they go live depends on access to your account and on approved text for the pages the ads lead to.

Do you manage Local Services Ads?

Where Google offers them, we keep their message in line with your other ads, but the rules differ by region. We use the same phone numbers and the same proof of licence across channels.

Why is my cost per enquiry low when the jobs are not coming in?

Usually the tracking counts calls that are not real enquiries, or the enquiries are poorly screened. We tighten the forms, the way calls are handled and the keywords until your CRM shows booked work.

Plan for your industry

Google Ads for Electricians

Google Ads for electricians has to keep emergency call-outs apart from planned fuse box upgrades, or the budget leaks into clicks that never turn into a booked job.

We build campaigns by type of job, with careful keyword settings, ad text that mentions your licence and honest response times, and extra ad details (phone number, location, services) only for what you really deliver.

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See the full Google Ads service·See what we offer electricians

Licensed electrician testing a fuse box in a modern home with navy and amber colour accents

Market realities

Online challenges for electricians

Clicks on electrical searches get more expensive during storms and heatwaves.

With weak negative keywords (the searches you exclude), you pay for "DIY" and "how to reset a breaker" traffic.

If the pages your ads lead to promise instant arrival everywhere, you pay for angry calls.

The work below tightens areas, schedules and ad text so spend follows jobs you can book at a profit.

General pages attract people looking for a handyman, not those who need a licensed electrician

Electrical work is bought on trust: fuse boards, permits and safety wording matter as much as search words.

If the site reads like anyone's, people looking for licensed work pick competitors who show their credentials in page titles and search previews.
Calls about jobs you do not want to send your vans to cost you time and money.

Emergency call-outs and planned upgrades need different paths and margins

A power cut and a planned fuse board or electric car charger job differ in price, margin and how long people take to decide.

Treating them as one audience brings costly calls that do not fit and misses the installations with the best margin.
A separate path for each makes you easier to find for each job and brings calls that match the work you want.

Every call counts the same, spam and the wrong trade included

When the account learns from all calls, a sales call or a request for a plumber looks as good to it as a booked rewire.

Automatic bidding then pays more for the searches that bring the most calls, not the most jobs.
An advert that shows the phone number at night with nobody on duty pays for calls that ring out.

What we do

Google Ads approach for electricians

For electricians, the Google Ads plan starts from what people nearby search for: “electrician near me” and power cut searches by area.

We build separate campaigns for emergencies at home, planned work that needs a bigger supply and maintenance for businesses, because the margins differ.

Bids follow the season: we may spend lightly on searches for your own name and more on searches for well-paid installations when your diary has room.

Campaigns split by risk and margin

We split search campaigns so power-cut searches do not share a budget with people researching EV chargers.

Each group of ads has its own list of excluded searches, such as "how to" and "diagram".
The ads mention your licence number where Google allows it and state your service area clearly, to put off taps from outside it.

A phone number in the ads that follows your hours

The phone number shown in your ads (a call extension) follows your real opening hours, with a route for calls after hours.

Extra ad lines that list services name only the ones in your Google Business Profile categories, to avoid trouble with Google's ad policies.

The page says what the ad says

Each ad group with a large budget points to a page whose main heading repeats the promise in the ad.

No arrival times you cannot keep: any small print matches how you really send out your vans, which protects both your ads and your name.

Tracking that counts booked jobs

Where possible we import booked jobs or CRM stages into Google Ads, so automatic bidding learns from real jobs, not from every call, spam and calls for another trade included.

Google then stops giving too much weight to enquiries that never become a signed job.
Tracking from click to booked job keeps budget decisions tied to revenue, not just call volume.

Google Ads process for electricians

Audit of the account and the pages the ads lead to

We review your campaigns, the searches that triggered them and whether the pages match the ads. We list the keywords that leak money and the areas that bring the wrong calls.

Rebuild with excluded searches and ad schedules

We relaunch with a clean structure, bid changes for storms where the data supports them, and clear wording about fees in the ads.

Listening to calls

Each week we listen to a sample of calls, tagged by campaign, to sharpen the negative keywords and the ad wording.

More for what works, less for the rest

Each month the budget moves by margin, not by how often the ads are shown.

Price: Google Ads for electricians costs €350 to set up and from €250 a month to manage, for ad budgets up to about €800 a month, plus VAT, three-month minimum. You pay Google directly; larger budgets are quoted.

Discuss your project

Electrical upgrade with circuit testing, safety gear and a clean, well-lit workspace

Measurable outcomes

How we measure results for electricians

We judge campaigns by cost per booked job and margin per enquiry, not by cheap clicks.

Call recordings and tags in your CRM (the system where you keep customers and jobs) show what each click led to, so we can cut keywords that look good in the ads account but waste the time of whoever prices your jobs.

41%

less ad budget wasted after we blocked poor-fit searches and fixed where the ads show

29%

higher share of calls from ads that became booked electrical jobs

hours from the go-ahead to prepared storm ads going live

Example figures from client projects with electricians. Outcomes vary by market, offer and how consistently the plan is carried out.

Questions about Google Ads for electricians

Plain answers about Google Ads, written for electricians.

It varies a lot by city and season.

We compare it with how many calls you turn into jobs and what a job is worth to you, not with charts from industry blogs.

Sometimes, with strict controls on your brand and good images and text to work with.

We add Performance Max, Google's automated campaign type, only once the search campaigns are clean; before that it mostly spends more on the same wasted clicks.

We keep lists of excluded searches and ad variants ready for storms.