What holds back a visitor to a painting company's site is rarely the colour, and conversion work deals with the real worries: dust on the furniture, strangers in the house, a final bill above the quote.
A button to ask for a price, placed right under each set of before-and-after photos, catches them while they are convinced.
See the full Conversion Optimisation service·See what we offer painting companies
The biggest damage usually comes from simple obstacles on the way to a call or short form, especially when visitors in a hurry still have to guess whether you do the job.
Galleries sway decisions only when they are sorted by type of job and by what buyers are looking for.
If quality, process and warranty are unclear, every conversation starts with a request for a discount.
Visitors decide while looking at a before and after pair they like, then have to scroll to find a way to ask.
For painting companies, we aim the tests at faster paths for visitors in a hurry: a simpler way to call, a shorter form and proof on the first screen.
The visitor is not doubting the colour. They doubt the mess, the strangers and the bill.
A visitor makes up their mind while looking at a result they like.
Interior and exterior pages behave differently through the year and are judged apart.
We look at where visitors leave and read the questions people ask by phone and email before they decide.
We answer the main doubt next to the button and shorten the form or the booking path. For painters, a short note beside every quote button covers dust sheets, furniture moved and put back, and who holds the keys, the worries of letting a crew in.
We change one thing at a time, because a small site has too few visits for quick tests.
We judge a change by the enquiries that follow, and undo it if it brings more enquiries of the wrong kind.
We count quote requests from the gallery and service pages, one change at a time, and read the season of each month before judging it.
Plain answers about Conversion Optimisation, written for painting companies.
With the pages that already have visitors: the home page, the interior and exterior pages and the gallery.
Not knowing whether the work is the right size for you, and fear of an awkward visit that ends in a price far beyond what they expected.
Not as a sum.
Then it is taken back.
General questions about Conversion Optimisation, the same for every trade, are in our FAQ.
FAQ: Conversion OptimisationKeep every channel working to one plan.
Finishes and specialist work on pages of their own
Explore serviceReviews asked for when the dust sheets come up
Explore serviceSearches a decorator should not buy
Explore serviceThe first screen shows people, rooms and a way to ask
Explore serviceWhat a tool cannot see in a decorator's photos
Explore servicePaint makers and merchants that list approved decorators
Explore serviceA quote request that arrives with photos and sizes
Explore serviceInstagram for finishes, Facebook for the town
Explore serviceShare your goals and constraints. We will turn them into a practical Conversion Optimisation plan for painting companies.
