Social Media Marketing for Restaurants

Few kinds of business are photographed as often as a restaurant, so the question is not whether to be on social media but what to show there.

• Instagram carries the dishes, the room and short films from the kitchen. That is where people check a place a friend has mentioned. Facebook suits events, changes of hours and the older guests who reserve family lunches.
• The profile has a link to reservations and to the current menu, because that is what a visitor looks for after the third photo.

Tables are filled by posts that are fresh and simple: today's lunch, the first asparagus, a cake straight from the oven.

• One person on every shift takes a photo or a short film by the window, in daylight, to a plan for the week, and we look after captions, tags and the hour of publication.
• We publish before people decide where they will eat: late in the morning before lunch and late in the afternoon before dinner, not at midnight after closing.

Guests tag the restaurant in their own photos and write in messages to reserve a table.

• We share guests' photos with their consent, and answer requests for a table the same day with a link to reservations or a confirmed hour.
• Paid promotion is kept for things that have a date, such as a Valentine's menu or a wine evening, and shown to people who live within reach of the restaurant.