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Link Building for Restaurants

Restaurants have natural link partners in the farms, winemakers and cheesemakers whose produce they serve, many of which list the places that cook with it.

Most of them are proud to show where their produce ends up, and a request with your page address is usually welcome.

See the full Link Building service·See what we offer restaurants

Restaurant manager improving table bookings and the guest experience in an upscale dining room

Online challenges for restaurants

Time gets wasted when the effort goes into links that have nothing to do with booking, choosing a place or the pages that actually help a guest decide.

A new chef or menu that no food writer hears about

Local media write about restaurants when something happens, and most restaurants never tell them.

  • Without a page with the facts and a few photos, the story is too much work to write.
  • A seasonal menu announced only on social media leaves nothing a guide can link to.

Theatres and museums are asked where to eat and send people nowhere

Venues without a kitchen hear the question every night and answer it in passing.

  • A pre-show menu or a late table after a concert gives them something specific to link to.
  • Without a reason on your site, the recommendation stays spoken and leaves no link.

Link Building approach for restaurants

For restaurants, we plan Link Building around publishers and partners that can realistically support your booking pages and the content guests read before they book.

Suppliers, winemakers and farms that list their venues

Producers are proud of the kitchens they supply, and many keep a page listing where their wine, cheese or vegetables are served.

  • We list the producers you buy from and ask each for an entry with a link to your page about the cuisine, and suggest a mention of them on yours where it is true.
  • Breweries, coffee roasters and wine importers often run a map of places where their products can be had, and a restaurant is missing from it only because nobody sent the details.

Neighbours whose audience is looking for dinner

Theatres, concert halls, museums, hotels without a kitchen and conference venues hear the question of where to eat nearby every day.

  • With those close to you we arrange a place on their page of recommended restaurants, with a link to the pre-show menu or to a group offer prepared for their visitors.
  • Festivals, restaurant weeks and charity dinners you take part in publish lists of participants. We check that your entry leads to your site and not to a ticket seller.

News that a food writer can use

Local media and city guides write about restaurants when something happens, not when a restaurant asks them to.

  • A new chef, a seasonal menu built around one local product, an anniversary of the house or a dinner cooked with an invited chef reaches them with photos and facts ready to print.
  • We do not pay for places in lists of the best restaurants and do not offer free meals in return for a link, because a meal for coverage is advertising and has to be marked as such.

Link Building process for restaurants

01

Link audit

We check which sites link to you now, which links look doubtful and which of your pages deserve links first.

02

Who would link, and why

We list the businesses and organisations with a real reason to mention you, and the page each link should point to. For restaurants, we first correct the listings in city guides and on booking sites, since a link to an old menu or a dead number does more harm than none.

03

Outreach and content

We contact them with something worth linking to, and we never buy links.

04

Checking each link

We check every new link, the visits it sends and whether the page it points to gains ground in search.

Price: link building for restaurants from €400 a month plus VAT for the basic scope, three-month minimum. A wider scope is quoted after a free audit.

Restaurant service with menu choices, table bookings and delivery planning

How we measure results for restaurants

Links from suppliers, neighbours and food writers are counted along with the bookings that came through the pages they point to.

Questions about Link Building for restaurants

Plain answers about Link Building, written for restaurants.

Those who gain by telling others about you: the producers who supply you, the venues whose audience has to eat somewhere, the tourist office, organisers of food events, local journalists.

  • Review portals mostly link to their own page about you.
  • A link on a theatre's site that leads to your pre-show menu is read by somebody choosing where to eat that very evening.

That you will gladly host them and that the text must say it was an invitation.

  • In most countries the rules on advertising require that, and the link should be marked as sponsored.
  • If the blogger's readers live in your town, the publicity may be worth a dinner.
  • As a link for a search engine it means little, so we do not count on it.

Those with a clear purpose: parties and private rooms, catering, the page about the cuisine and its suppliers, lasting pages for occasions such as company Christmas parties.

  • The menu and the home page collect links by themselves.
  • We watch over stable addresses when the menu or the season changes, so that a link once won is not lost at the next update.

By the visitors who came through it and by whether they opened the menu, the reservation or the page about parties.

  • Over a longer time we watch how the page it leads to is found in a search engine, and we credit that to no single link.
  • We write down every link won, who gave it and why, and also those we were refused.

General questions about Link Building, the same for every trade, are in our FAQ.

FAQ: Link Building

Need a growth plan for restaurants?

Share your goals and constraints. We will turn them into a practical Link Building plan for restaurants.