Website Development for Opticians

Many visits to an optician's site come from a phone, on the way somewhere or in a break at work, and have a practical aim.

• The opening screen shows a button to book an eye test, a button to call, today's opening hours and the nearest shop, before any photograph of a model in sunglasses.
• A visitor with broken glasses finds within one tap whether repairs are done while they wait and until what time.

A site that tries to list every frame in stock is out of date within days and slow to load.

• We show a chosen range by kind of wearer and style, with your own photographs, a price range and the note that the frame can be tried on in the shop, and the page is easy for your staff to change.
• Contact lens wearers get a short reorder form that remembers their lenses, so the next boxes take a minute to order.

Customers want to know who will examine their eyes and what the room looks like before they book a test.

• From you we need photographs of the examination room and the instruments, of the staff fitting and adjusting glasses, and the names and qualifications of the people who test.
• Before launch the booking is tried on a phone for each shop and each test day, and the addresses of the old site are redirected so that saved links still open.