Social Media Marketing for Cafes & Bars

A cafe or a bar does not need every network, only the two where locals already look for somewhere to go.

• Instagram shows what the place looks and tastes like today: the cake that just came out of the oven, the new beer on tap, the light at the window seat.
• Facebook still carries events and the local groups where neighbours ask for a bar that shows the match, so each quiz and concert is created there as an event with the hour.

No cafe keeps a photographer on the payroll, and a hired session shows a room that looks different a season later.

• We agree a short list anyone on the team can shoot with a phone: one drink by the window, one face behind the counter, one picture of the board each time it changes.
• A realistic rhythm is a few posts in the week and a story on the days something happens, kept up in August and in January alike.

Much of what arrives in the inbox of a bar is a question about a table, the kitchen hours or a lost scarf.

• Saved replies cover the common ones, and one person checks the inbox before opening and before the evening shift, because a question about tonight is worth nothing tomorrow.
• A complaint in the comments gets a short public answer and an invitation to talk in private, and nobody argues about a spilled drink under a photo.