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Link Building for Cafes & Bars

Cafes and bars already have a source of links on their stage and walls: musicians, quiz hosts and local artists who announce each date on their own sites.

Each of them already tells followers where to come, so a page of yours for every date gives that link an exact address.

See the full Link Building service·See what we offer cafes and bars

Cafe and bar owner planning the guest experience for brunch and for the evening

Online challenges for cafes and bars

Time gets wasted when the effort goes into links that have nothing to do with booking, choosing a place or the pages that actually help a guest decide.

Venue news that no local editor hears about

Neighbourhood portals write about a venue when something happens, such as a new terrace or a festival night.

  • A venue that never sends the facts and a few photos gives them nothing to link to.
  • A page that announces the change in plain words is easy to quote.

City event calendars and best-of lists that skip the venue

The calendars and themed lists that people read before going out rarely include a venue that never asked to be listed.

  • Most of those lists are edited by people who accept a polite request for a link with the facts attached.
  • A list made for one need, such as a quiet place to work, is exactly where a cafe belongs.

Link Building approach for cafes and bars

For cafes and bars, we plan Link Building around publishers and partners that can realistically support your booking pages and the content guests read before they book.

Everyone who performs here has a site of their own

Bands, quiz hosts, comedians and artists who hang their work on your walls announce their dates in their own channels.

  • We ask them to add, next to the date, a link to the lasting page of that series on your site and not just the name of the venue. It costs them nothing, and their audience gets the address, the hour and the way to book.
  • The same goes for running clubs, board game groups and student societies that meet at your place regularly and keep a page saying where.

Lists people really use to choose a place

Before going out, people check the city's calendar of events and lists made for one need.

  • There are lists of places that welcome dogs, of cafes where working on a laptop is fine, of venues with step-free access, and supporters' clubs keep lists of bars that show their matches.
  • We apply only where the place truly qualifies, and the link leads to the page that proves it, not to the home page.

News a local editor would print

Local newspapers and neighbourhood portals write about venues when something happens, not when a venue asks for publicity.

  • A charity evening, an anniversary, a barista who reached a competition final or a beer brewed together with a local brewery is a reason for a short piece, and we send it with a photo and the link to the page about it.
  • Paid places on lists of the best cafes are declined: a link that anyone can buy is an advert, and we do not build links that way.

Link Building process for cafes and bars

01

Link audit

We check which sites link to you now, which links look doubtful and which of your pages deserve links first.

02

Who would link, and why

We list the businesses and organisations with a real reason to mention you, and the page each link should point to. For cafes and bars, we agree with each performer how they are named and credited on your event pages, which makes them glad to link back.

03

Outreach and content

We contact them with something worth linking to, and we never buy links.

04

Checking each link

We check every new link, the visits it sends and whether the page it points to gains ground in search.

Price: link building for cafes and bars from €400 a month plus VAT for the basic scope, three-month minimum. A wider scope is quoted after a free audit.

Cafe and bar planning with the menu, the timing of events and what local guests want

How we measure results for cafes and bars

We count links into the event and hire pages, then the bookings and hire enquiries that followed.

Questions about Link Building for cafes and bars

Plain answers about Link Building, written for cafes and bars.

More people than owners expect: the band that plays on Friday, the quiz league, the club that meets at your tables, the city's calendar of events, the local paper.

  • None of them links to a business as such.
  • They link to something concrete, an evening, a series, a piece of news, which is why those need lasting pages of their own.

As advertising you may, if its readers are your guests and the entry is marked as paid.

  • As link building, no.
  • Google expects paid links to be labelled, and a labelled link is not meant to help in search.
  • We do not buy links, and we tell you when such an offer is simply an advert with a higher price.

The ones that will still exist next year: the quiz night, live music, venue hire, your coffee courses.

  • A link to a post about one evening points to something that is over by the weekend.
  • When a partner has already linked to such a post, we move its content to the lasting page and redirect the old address.

It is a barter, and the author should disclose it as one.

  • A link given in return for a free evening counts as paid and ought to be marked so.
  • The worth of such a visit lies in the readers who see the place, not in the link.
  • Invite those whose audience lives in your city, and expect an honest text, not a flattering one.

General questions about Link Building, the same for every trade, are in our FAQ.

FAQ: Link Building

Need a growth plan for cafes and bars?

Share your goals and constraints. We will turn them into a practical Link Building plan for cafes and bars.