A car dealership's link building starts by fixing two official pages that often point to the wrong place: the manufacturer's dealer locator and the finance partner's list.
Local sponsorships, charity drives and clubs the dealership already supports bring the next links, aimed at pages that deserve them.
See the full Link Building service·See what we offer car dealerships
Generic pitches to editors and links aimed only at the homepage waste time, while the pages people actually check before they choose get nothing.
A franchised dealer is listed by the manufacturer and by its finance partner, and those entries often point to an old address or the home page.
Dealerships support local clubs, schools and events, and the thanks usually come as a logo without a link.
For car dealerships, we plan Link Building around sites that fit your topic, pages that earn clicks once the link is live, and a pace you can defend.
A franchised dealer has two official sources that should link to it and often do so badly.
A dealership is a large local business, and it usually supports more than it gets credit for.
A link to a car that will soon be sold is wasted.
We check which sites link to you now, which links look doubtful and which of your pages deserve links first.
We list the businesses and organisations with a real reason to mention you, and the page each link should point to. For dealers, we start with the brand's dealer locator and the lenders' partner lists, then the clubs, events and charities the dealership already supports, and leave stock pages out of it.
We contact them with something worth linking to, and we never buy links.
We check every new link, the visits it sends and whether the page it points to gains ground in search.
Price: link building for car dealerships from €400 a month plus VAT for the basic scope, three-month minimum. A wider scope is quoted after a free audit.
We count links into model, service and company pages, which stay online, and the test drives those pages bring.
Plain answers about Link Building, written for car dealerships.
Finance and leasing partners, insurers, the clubs and charities you support, local media, owners' clubs for the brands you sell and businesses whose fleets you supply.
They bring buyers, which is their purpose, but as links they do little.
Yes, when it is simply part of being named as a sponsor.
The workshop often earns them more easily.
General questions about Link Building, the same for every trade, are in our FAQ.
FAQ: Link BuildingKeep every channel working to one plan.
Stock pages made to be found and to end well
Explore serviceA showroom ready for the Saturday visitor
Explore serviceStock, part exchange and the workshop in separate campaigns
Explore serviceA site that keeps pace with the forecourt
Explore serviceWhat buyers ask an assistant before they ask a dealer
Explore serviceThe questions that separate a buyer from a browser
Explore serviceA walk round the car, on the channels where cars are watched
Explore serviceWhich step loses the buyer, measured per car page
Explore serviceShare your goals and constraints. We will turn them into a practical Link Building plan for car dealerships.
