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The first company to use Santa Claus in advertising was the Coca-Cola Company, who featured him in their marketing campaigns from the early 1930s. Prior to this, Santa had been used in various ways for many years, but it was Coca-Cola that truly made him a household name. The iconic image of jolly old St. Nick with a bottle of Coke has become iconic, and is now recognized around the world.The use of Santa Claus in advertising dates back to the early 19th century. In 1841, a picture of the jolly old man appeared on the cover of Harper’s Weekly magazine, with a poem about him inside. This was one of the earliest known uses of Santa in advertising.

During the late 1800s, Coca-Cola began using Santa Claus in its advertising campaigns, with an illustration created by artist Haddon Sundblom. This image featured a jolly, white-bearded Santa Claus wearing a red suit and black boots, which is still seen today in modern Coca-Cola advertisements.

In 1931, Montgomery Ward department store launched its “Rudolph the Red-Nosed Reindeer” campaign featuring an illustrated storybook written by Robert L. May. The story became so popular that it was broadcast as an animated television special in 1964, and is still enjoyed by children around the world today.

In more recent decades, Santa has been featured in many other forms of advertising such as television commercials, magazine ads, billboards and more. His image has become so iconic that it is recognized around the world as a symbol for Christmas and good will.

Using Santa in Advertising

The use of Santa Claus in advertising has become increasingly popular over the last few years, with a host of companies using this symbol of Christmas to promote their products and services. Santa has been used to advertise everything from food and clothing to electronics and toys, making it one of the most recognizable symbols of the holiday season.

Santa has been used to create a sense of nostalgia and fun, while also reminding customers that the holiday season is a time for giving and sharing. Many companies utilize Santa Claus in their campaigns in order to evoke feelings of joy and happiness, while also reminding customers that they should be thinking about shopping for gifts during this time of year.

Santa is also often used to create a sense of urgency or scarcity, with many companies using him as a way to encourage customers to act quickly and buy before supplies run out. This strategy can be particularly effective during the holiday season when shoppers are looking for deals or trying to find the perfect gift for someone special.

Additionally, some companies have used Santa as part of their branding efforts by creating unique versions or adaptations of him that reflect their own identity or mission. For example, some companies have created versions of Santa Claus that are environmentally friendly or tech-savvy, helping them stand out from competitors who may be using more traditional depictions.

Overall, there are many advantages to using Santa in advertising campaigns during the holidays. From creating a sense of nostalgia and fun to driving urgency around sales and promotions, there are countless ways that companies can use this iconic figure to make an impact on their target audience.

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The Coca-Cola Company was founded in 1886 by John Pemberton, Atlanta pharmacist. Originally, Coca-Cola was sold as a patent medicine for just five cents. The drink was named after the coca leaves and kola nuts used as flavoring. Santa Claus was introduced to America by an artist named Thomas Nast for Harper’s Weekly in 1881. He soon became the modern embodiment of Saint Nicholas from Dutch folklore, who traditionally gifted children with presents on Christmas Eve.


Coca-Cola has become one of the most recognized brands in the world and is now available in over 200 countries around the world. Santa Claus has become a popular figure around the world with his image being used to advertise holiday season products and services. His likeness is used to promote various products, movies, books and more.


Coca-Cola represents refreshment, optimism and global unity while Santa Claus is associated with happiness, joy and giving. The combination of these two iconic symbols has become a timeless tradition that is celebrated around the world during the holidays.

Original Use of Santa in Advertising

Santa Claus has been a staple character in advertising campaigns for decades, typically appearing as a jolly, white-bearded figure dressed in red and white who is promoting products or services. In the early days of advertising, Santa was used to spread holiday cheer and was featured in print ads for stores, mail order catalogs, and other retailers. He was often depicted alongside images of their products with captions such as “From Santa’s Workshop” or “A Gift from Santa”.

The use of Santa in advertising started to expand beyond the holiday season in the 1950s. Companies began to use him as a mascot to promote their brands year-round. He appeared on cereal boxes, soft drink cans, and even on TV commercials. As his popularity grew, he became even more associated with consumerism and materialism.

Today, Santa continues to be used in advertising campaigns around the world. He is usually featured alongside a product or service that is being promoted. Though some may view this as an exploitation of Christmas spirit, many companies still rely on the use of Santa Claus to drive sales during the holiday season. He is also used to remind people of past holidays when they may have received gifts from him and it helps create nostalgia for those memories.

Overall, Santa has become an iconic figure that is widely recognized throughout the world and has been embraced by companies around the globe as an effective marketing tool. Whether it’s a nostalgic reminder of childhood memories or an attempt to capitalize on seasonal cheer, there’s no denying that Santa has become an integral part of advertising campaigns everywhere.

Early 20th Century Santas

The early 20th century was a time of great change and progress, and the popular image of Santa Claus was no exception. During this period, the iconic figure of Santa Claus began to take on a more modern look and attitude. He became more jovial, less strict, and had a larger presence in popular culture. This new version of Santa was not only seen in holiday advertisements, but also in movies and television shows.

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The image of Santa Claus from this time period also changed from a stern, bearded old man to a more cheerful figure with a rounder face and rosy cheeks. He was often portrayed wearing a bright red suit with a white fur trim and carrying a sack full of presents.

The early 20th century also saw the introduction of some modern concepts to the Santa story. Toys were now available in stores rather than being made by hand, so Santa no longer had to make them himself as he did in traditional stories. In addition, sleighs were replaced by automobiles or airplanes as the vehicle of choice for delivering presents around the world on Christmas Eve.

This modernized version of Santa was embraced by children all over the world, and his popularity only continued to grow throughout the century. Today, he is an international symbol of Christmas cheer and goodwill that brings joy to millions each year.

The First Company to Use Santa in Advertising

It’s hard to imagine now, but there was a time when Santa Claus wasn’t used in advertising. The first company to take the plunge and feature him in their advertising campaigns was Coca-Cola. In 1931, the first ever Coca-Cola Santa Claus commercial aired, and it made an immediate impact. From then on, Santa Claus was firmly entrenched as an integral part of Christmas and holiday advertising.

The image of Santa that Coca-Cola created has become iconic over the years, and it still resonates with people today. It’s a testament to the power of Coca-Cola’s marketing that the image they created over 80 years ago is still so recognizable and beloved today.

The success of this campaign convinced other companies to follow suit and use Santa in their own advertising campaigns. This led to a huge proliferation of Santa Claus images being used in all kinds of different advertisements, from food products to toys to clothing. In many ways, this campaign set the standard for how we think of Santa today, and it all started with Coca-Cola’s daring decision to feature him in their ads.

Coca-Cola continues to use the image of Santa in its holiday advertising campaigns each year. It has become one of their most recognizable symbols, and it’s a great reminder that even something as iconic as our modern day version of Santa had humble beginnings – all thanks to the creative minds at Coca-Cola!

Red and White Santa Claus

Santa Claus is known as an iconic figure around the world during the holiday season. He is typically depicted wearing a red and white suit and carrying a bag of presents for children to enjoy. This traditional image of Santa has been in place for many years, but there have been some variations on the typical look. One of these variations is the Red and White Santa Claus.

The Red and White Santa Claus has a slightly different look than the traditional Santa. Instead of wearing a red suit with white fur trim, this version wears a white suit with red fur trim. His beard may also be made up of two colors, with one side being red and the other side being white. He may also carry a sack that is split down the middle with one side being in red fabric and the other side in white fabric.

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In addition to his unique appearance, this version of Santa may also bring different kinds of presents than what are typically found in his sack. For example, he may bring gifts such as candy canes or peppermint sticks in his traditional colors rather than toys or books. The gifts he brings are usually intended to help children remember that Christmas is about much more than just receiving gifts from Santa.

The Red and White Santa Claus has become a popular variation of the traditional figure over the years, especially during Christmas time when people want to switch things up a bit from what they are used to seeing every year. It’s always nice to see something different as we celebrate the season each year!

Haddon Sundblom’s Image of Santa Claus

Haddon Sundblom was an American artist and illustrator who created the iconic image of Santa Claus that we know and love today. He created the image for The Coca-Cola Company’s Christmas advertising campaign in 1931, and it has since become a beloved holiday symbol for millions of people around the world. Sundblom’s depiction of Santa Claus as a jolly old man with a white beard, red suit, and a sack full of presents is one of the most recognizable images in modern culture.

Sundblom’s image of Santa Claus was based on Clement Moore’s 1822 poem “A Visit from St. Nicholas.” He used his own face as a model for Santa’s face and posed in costume for many Coca-Cola advertisements over the next three decades. His work also inspired other artists to create their own interpretations of Santa Claus, including Thomas Nast and Norman Rockwell.

Today, Haddon Sundblom’s image of Santa Claus is one of the most iconic symbols of Christmas. It has been featured on cards, decorations, toys, books, television shows, movies, and even video games. The image continues to bring joy to people around the world during the holiday season each year.


It is clear that the company to first use Santa in advertising was Coca-Cola. The company’s use of Santa Claus as a marketing tool in their campaign during the 1930s has been an effective and successful venture, becoming an iconic symbol of the holiday season. The use of Santa in advertisements has become a staple for many other companies, from banks to car dealerships. It is safe to say that Coca-Cola’s early decision to incorporate Santa into their advertising campaign has shaped the way in which companies market during the holidays.

The impact of Coca-Cola’s use of Santa Claus for advertising can still be felt today. Companies continue to use him as a symbol of giving and joy during the holiday season, which makes it likely that his legacy will live on for many years to come.