How Much Should You Charge for Advertising on Your App?

Did you know the average click-through rate for all banner ads is only 0.06 percent? Yet, the mobile app advertising industry is going strong. In fact, the average CPM for in-app video ads is 300 percent higher than banner ads. If you’re an app publisher, it’s key to know how to price your ad space well. This way, you can make more money.

Many different factors influence the cost of mobile ads. These include the ad type, the industry, who your audience is, where the ad shows up, and which ad platform you’re using. Advertisers can pick from models like CPM, CPI, CPC, and CPA to find what works best for them. Many look at the average CPM, or the Cost Per Mille, to make decisions. For example, advertisers in CPC campaigns only pay for actual clicks on their ads. Others might prefer CPA, which focuses on actions taken after clicking the ad. Companies heavily focused on their app might go for a CPI model, which pays per install.

Key Takeaways

  • The mobile app advertising landscape is complex with various pricing models and factors that impact rates.
  • Understanding the nuances of in-app advertising pricing is crucial for app publishers to maximize revenue.
  • Key metrics like CPM, CPC, CPA, and CPI are important for selecting the best-performing ad formats.
  • Brands may be willing to pay up to 30% more to reach iOS users compared to Android users.
  • The average CPM for rewarded videos is around $15 for iOS and $11 for Android in the U.S.

Understanding Mobile App Advertising Pricing Models

When you look to make money off your mobile app with ads, you’ll see different pricing models. Knowing about these models is key to make more money from your app. Here are some common ways ads are priced in apps.

Cost Per Mille (CPM)

CPM, which stands for cost per mille, is one of the oldest ways to pay for ads. Advertisers pay for every 1,000 views an ad gets. For app publishers, the CPM rates can change. It depends on the ad’s design, who the ad targets, and where the ad is in the app.

Cost Per Click (CPC)

In a pay-per-click (CPC) setup, the advertiser pays only when someone clicks on their ad. This is useful for those who want to track certain actions or sales.

Cost Per Action (CPA)

In the cost per action (CPA) model, the advertiser pays for a specific action done by the user, like buying something or signing up. It’s great for getting clear results from ad campaigns.

Cost Per Install (CPI)

Apps often use the cost per install (CPI) model. Advertisers pay a set fee for each app installed through their ad.

Learning about these in-app advertising pricing models is important for making good choices in how you show ads. This knowledge can help you earn more from ads in your app.

Factors That Impact Mobile App Advertising Rates

Understanding factors that impact in-app advertising pricing is key for your mobile app monetization. Things like ad type, device used, and location can change the cost per impression, cost per click, and cost per action rates for your app’s ads.

Ad Format and Complexity

The size and detail of your ads matter a lot. Banner ads have a low click rate at about 0.06%. But, in-app videos may cost 300% more to show. This is because brands want ads that really catch people’s eyes.

Mobile Operating System (iOS vs Android)

Whether your app is on iOS or Android can also change ad prices. Brands think iOS users might spend more, so ads on iOS can cost up to 30% more. This could play a big part in your app’s revenue plan.

Device Type (Smartphone vs Tablet)

Some brands want to advertise more on smartphones. That’s because it’s easier to make ads that work well on smaller screens. Knowing this, focus your ad strategies to make the most money.

Geographic Location

Where your users are can affect ad rates too. Brands might pay more to show ads to users in wealthier areas. Keep track of these trends to set winning prices.

Time of Day and Year

Ad rates may change throughout the day or year. Some times are better for ads because people are more active. Knowing this helps you pick the best times to show your ads.

By understanding these in-app advertising pricing models, you can make smarter choices for your app’s ads. This info will boost your mobile ad revenue optimization and help your business earn more.

How Much Should I Charge For Advertising On My App

Setting the right price for in-app ads involves many factors. It’s helpful to know the average rates for app advertising to figure out your own pricing. This can help you create a good pricing plan for your app.

Average Mobile App CPM Rates

Rewarded video ads on iOS average $15, while on Android, they’re about $11. For banner ads, expect around $0.4 on Android and $0.5 on iOS. Full-screen ads, though, get more. They average $9.50 on iOS and $6 on Android.

Rewarded Video Ads

Rewarded video ads are great for making money on apps. Users earn a reward for watching them. They pay more than other ads, making them a good choice for making money from your app.

Banner Ads

Banner ads are everywhere in apps. They pay less, but they bring in steady money. The size of the ad, where it’s placed, and how much users interact with it affects its payment.

Full-Screen Ads

Full-screen ads, like videos, are hard to miss. They pay more because they tend to catch users’ eyes. While they can make you more money, be careful it doesn’t annoy your users.

Knowing average CPM rates can help you make smart choices for your app. It guides your strategy for earning money from ads and choosing the right ad networks.

Mobile App Advertising Industry Insights

The world is moving more towards mobile devices. This has led to big changes and growth in mobile advertising. We will explore the important trends and news in the mobile app advertising industry.

Global Mobile Advertising Spending

In the past years, there has been a huge increase in spending on mobile advertising. It jumped from $198 billion in 2019 to $227 billion in the next year. In 2021, it hit a high at $288 billion. This shows just how vital mobile app monetization strategies and in-app advertising pricing models have become.

US Mobile Advertising Spending

The US was looking to spend $105 billion in mobile ads in 2020. But, COVID-19 caused a slight drop to $96 billion. By 2021, spending was expected to rebound to $117 billion. Industry experts foresee a sharp rise to $167 billion by 2024. This shows a big shift towards cost per impression rates, cost per click rates, and cost per action rates as major mobile app monetization strategies.

Mobile Advertising Revenue for Major Platforms

Companies like Google and Facebook play a big role in mobile ad revenue. Google made $209 billion from advertising in 2021. At the same time, Facebook’s ads brought in over $114 billion. This underlines how important good ad network integration and mobile ad revenue optimization are for those in the industry. They allow app developers and publishers to make the most from in-app advertising pricing models.

Mobile Advertising Insights


The world of mobile app ads is pretty complicated. It’s filled with different prices and things that change those prices. App publishers who want to earn more from ads must learn these things well. They should care about the ad type, who the ad is for, what devices are used, where people are located, and when the ad shows up.

Keeping an eye on what’s going on in the ad industry is important. Things like cost per impression rates, cost per click rates, and cost per action rates are crucial. They help app publishers decide how to place ads and make the most money from them.

Being able to understand and adjust to the ever-changing world of mobile ads is key. This skill will help you earn as much as possible from your app.


What is the cost per mille (CPM) for mobile app advertising?

CPM is the cost for a thousand ad views. It often changes based on the ad’s type, who the ad targets, and where it shows.

How does cost per click (CPC) work for in-app advertising?

In CPC, advertisers pay when a user clicks their ad. It’s good for ads that want to prompt actions, like visiting a site or installing an app.

What is cost per action (CPA) in mobile app advertising?

CPA goes further than CPC. Advertisers pay only if the user takes a specific action, like buying something or signing up for news.

How does cost per install (CPI) work for mobile app advertising?

With CPI, advertisers pay each time their ad leads to a new app download. It’s popular for companies aiming to grow their app’s user base.

What factors impact mobile app advertising rates?

Ad rates are influenced by the ad’s design, the device’s operating system, type, the user’s location, and when they see the ad.

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