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Subway is one of the world’s largest and most successful fast food franchises. It has thousands of locations worldwide and a huge marketing budget. In this article, we will look at how much Subway spends on advertising each year and how it allocates its marketing budget. We will also discuss the various ways Subway promotes its products and services, as well as its strategies for reaching potential customers. Finally, we’ll explore Subway’s advertising effectiveness and how it compares to that of other fast food chains.Subway’s advertising spend varies from year to year; however, in 2019 the company had an estimated media ad spend of $229 million.

Where Does Subway Spend Its Advertising Budget?

Subway, the world’s largest fast food chain, spends a large portion of its advertising budget on television, radio and print media campaigns. The company has also begun to invest heavily in digital platforms such as social media, mobile applications and online videos to reach consumers. Additionally, Subway has also ventured into outdoor advertising by using billboards and bus shelters to promote its products.

Subway also invests significant resources in sponsoring sporting events and teams. The company is the official sponsor of Major League Soccer (MLS) in the United States and Mexico and recently announced an extension of its partnership with the league until 2022. Subway has also sponsored several national teams including Italy’s Serie A and England’s Premier League teams.

Subway also engages in other forms of advertising such as product placement in movies and TV shows, sponsorship of web series, cross-promotion with other brands, celebrity endorsements and promotional events like giveaways. Additionally, the company allocates a portion of its budget towards international marketing campaigns to target global markets.

Overall, Subway spends a significant amount of its advertising budget on traditional media platforms such as television, radio and print as well as digital channels like social media and mobile applications. The company also invests heavily in sponsoring sports teams and events, product placement in movies/TV shows, celebrity endorsements and promotional events. Lastly, Subway allocates resources towards international campaigns to reach new markets around the world.

How Much Does Subway Spend On Digital Advertising?

Subway is one of the leading fast-food restaurants in the world, and it spends a significant amount of money on digital advertising. Subway’s digital advertising budget varies depending on the market and the goals of its campaigns. In general, Subway spends a large portion of its ad budget on digital platforms such as social media, search engine marketing (SEM), display ads, and video ads.

Subway’s social media presence is one of the most expansive in the restaurant industry. The chain runs campaigns on Facebook, Instagram, Twitter, YouTube, and other platforms to reach both current and potential customers. Subway also uses search engine marketing to target people who are looking for food-related keywords or topics online. The company creates targeted display ads to appear when people are searching for related terms or browsing certain websites.

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In addition to these strategies, Subway also invests heavily in video ads. Its commercials often feature celebrities or influencers who showcase their favorite products from the chain. Video ads can be seen on television or online through streaming services like YouTube and Netflix. This type of advertising is especially effective since it allows Subway to reach a wider audience with creative content that stands out from traditional advertising methods.

Overall, Subway spends a significant amount of money on digital advertising each year in order to reach customers around the world and build brand awareness. The exact amount that Subway spends is not publicly available but estimates suggest that it could range anywhere from tens of millions of dollars to over $100 million annually across all digital channels combined.

How Much Does Subway Spend On TV Advertising?

Subway is one of the most popular fast-food franchises in the world, with over 43,000 restaurants in 112 countries. As such, it is no surprise that the company spends a significant amount of money on television advertising each year. According to AdAge, Subway spent $811 million on TV ads in 2019, making it one of the top 10 spenders on television advertising that year. Most of this spending went towards national campaigns featuring celebrity endorsers such as former NFL player Tony Romo and actress Rachel Ray. However, many Subway locations also employ regional or local marketing campaigns that focus on individual stores or cities.

In addition to its television ads, Subway also spends a significant amount on other forms of advertising. The company was estimated to have spent over $1 billion in total advertising expenses in 2018 according to Kantar Media. This included digital and print ads as well as radio spots and sponsorships. All of this spending goes towards keeping the Subway brand top-of-mind for consumers and helping to boost sales for franchisees around the world.

Overall, Subway is one of the biggest spenders on television advertising each year, investing heavily into both national and regional campaigns to ensure its brand remains visible and its restaurants remain busy. With over 43,000 locations worldwide, it makes sense for Subway to invest heavily into marketing so that it can continue to dominate the fast-food industry.

How Much Does Subway Spend On Outdoor Advertising?

Subway is one of the world’s leading quick-service restaurant chains, with more than 40,000 locations in over 100 countries. As such, it relies heavily on advertising to reach its target customer base. Subway spends a significant amount of money on outdoor advertising each year, including billboards, bus shelters, and other forms of public transit advertising.

The exact amount that Subway spends on outdoor advertising is not publicly available. However, media reports suggest that the company invests millions of dollars in this type of advertising each year. For example, in 2019 Subway spent $35 million on outdoor ads alone as part of a larger campaign to re-launch its brand identity. This figure is believed to be significantly higher than what the company has spent in previous years.

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Subway’s outdoor ad campaigns typically focus on promoting their menu items and special offers. The company also uses outdoor advertising to increase brand awareness and customer loyalty by emphasizing its commitment to quality ingredients and freshness.

Subway’s outdoor ad campaigns are designed to reach customers where they live and work. The company targets high-traffic areas such as subway stations and bus stops, as well as busy streets and public spaces like parks and beachfronts. By reaching customers where they’re already spending time, Subway can maximize its investment in outdoor advertising and get the most out of its ad budget.

Overall, Subway spends millions of dollars each year on outdoor advertising campaigns designed to reach customers in their everyday lives and promote their menu items and brand messages. The exact amount spent by the company varies from year to year depending on their marketing goals and initiatives but is always significant.

What Other Forms Of Advertising Does Subway Use?

Subway utilizes a variety of advertising mediums to reach their target customers. This includes traditional media such as television and radio, as well as digital channels like social media, search engine optimization, and mobile marketing. Subway also takes advantage of sponsorships, email marketing, partnerships with local businesses and influencers, and even direct mail campaigns to reach potential customers. Subway also leverages out-of-home (OOH) advertising such as billboards, bus stops and train station ads, which are highly visible in cities or heavily trafficked areas. Additionally, Subway often uses public relations to build their brand image in the community. These tactics help Subway create awareness for their products and services among their target customers.

Subway also uses print advertising to gain visibility in local newspapers, magazines, and other publications. They may use these channels to advertise special offers or discounts that can increase foot traffic in their stores. To maximize visibility while keeping costs low, they occasionally partner with other brands or businesses to distribute flyers or other promotional materials. Lastly, Subway is always looking for new ways to engage with customers through digital media such as podcasts and webinars that provide helpful information about dieting and nutrition.

What Is The Average Cost Of Subway’s Advertising Campaigns?

Subway’s advertising campaigns typically involve a combination of traditional and digital media. Traditional media includes television, radio, print, and outdoor advertising; digital media includes website banners, email campaigns, sponsored posts on social media platforms, and more. The average cost of these campaigns depends on the scope of the campaign and the type of media used. For example, a small-scale campaign using only print ads may cost around $2,500, while a large-scale campaign using television ads may cost upwards of $50,000. Additionally, costs for digital media campaigns may vary depending on the platform used and the budget allocated.

Subway also often partners with influencers or celebrities to promote its products. For example, in 2019 Subway partnered with actress Megan Fox to promote its ‘Fresh Fit’ line of sandwiches. Depending on the scope of such partnerships and who they are partnering with, Subway may have to pay an additional fee for promotional services rendered by influencers or celebrities. This fee can range from hundreds to thousands of dollars.

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Examples of Recent Subway Ad Campaigns

Subway has been a leader in the fast food industry for decades, and their ad campaigns are often creative and eye-catching. Some recent examples of Subway ad campaigns include:

The “Make It What You Want” campaign, which features people from all walks of life customizing their meals to their own tastes. This campaign has been running since 2018 and emphasizes Subway’s wide range of options, from the classic meatball sub to their signature veggie patty.

The “Make It Count” campaign, which promotes healthy eating habits. This campaign encourages customers to make healthier choices when selecting their food by offering healthier alternatives such as whole wheat wraps and salads. The ads feature athletes and other fitness-minded individuals who have achieved success through making healthy choices.

The “Eat Fresh” campaign, which celebrates Subway’s commitment to using fresh ingredients in all its food items. This ad campaign focuses on the quality of the ingredients used in each sandwich and highlights the fact that Subway only uses the freshest ingredients in its recipes. The ads feature images of fresh produce, as well as chefs preparing food with those ingredients.

Subway’s ad campaigns have always been effective at drawing attention to the brand and its various offerings, and these recent campaigns are no exception. By emphasizing health, freshness, and customization, these campaigns have successfully connected with customers on an emotional level while still communicating Subway’s core message that its food is delicious and nutritious.


Subway has spent a considerable amount of money on advertising over the past few years, with estimates ranging from $300 million to over $800 million annually. While they have continued to increase their overall marketing budget, they have shifted their focus away from traditional television and radio ads and towards digital media and social media marketing. Subway also employs a variety of other strategies such as product placement, celebrity endorsements and event sponsorships, in order to maximize their return on investment.

Overall, Subway’s advertising expenditures reflect the company’s commitment to brand awareness and customer loyalty. Their willingness to invest significant resources in marketing is evidence of the importance placed on achieving strong results from their campaigns. As the competitive landscape changes, it will be interesting to see how Subway adapts to stay ahead of the curve and continue to reach their desired audience.