If you’ve ever seen a promotional dangle, you know exactly what we’re talking about. It’s a piece of marketing collateral or advertising material that hangs from a ceiling or shelf and offers a freebie or incentive. For example, you may see a 20% off...
Here is part 2 of Anatomy of The Best Advertiser. You can find part 1 here Anatomy of The Best Advertiser. I went through a phase of rebellion. I refused to come out of our house looking like a sane human being. The choices were clear for me: convicted felon, insane...
Looking through the anatomy of the best advertiser is even harder than looking for Superman’s weakest body part for several reasons. One, we don’t call ourselves advertisers. That noun is so lame… advertiser. It sucks. We call ourselves by our names first and then by...
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