If you’re new to online advertising, you might be wondering how Facebook’s advertising platform works. This article will go over the basics of Facebook advertising, Google AdWords, LinkedIn, and Twitter, and help you determine whether these platforms are...
There are many advertising platforms for small businesses. One of the best options is Facebook, because of its widespread adoption and relatively low cost per ad. About seventy percent of American adults use Facebook and log in at least once a day. You can also choose...
If you’ve ever seen a promotional dangle, you know exactly what we’re talking about. It’s a piece of marketing collateral or advertising material that hangs from a ceiling or shelf and offers a freebie or incentive. For example, you may see a 20% off...
While Native Ads are a form of sponsored articles, they are not as obvious as you might think. They often look like editorial posts and tell a story while solving a reader’s problem. David Ogilvy knew this about storytelling and it showed in the success of...
If you are considering promoting your product or service on TikTok, there are several important things you must keep in mind. The app has a younger audience, with over 25% of its users being under the age of 10 years old. Another important statistic is that women make...
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