This website is about website traffic and advertising, meaning it’s all about teaching you how to get visitors to your website, this is why we posted an article about Search Engine Optimization Help.
It used to be, (and unfortunately still is), that there are so many people out there pretending to be search engine optimization specialists and it is sometimes hard to separate the “good guys” from the bad.
Google webmaster tools is one place online that you can trust with your search engine optimization techniques.
If I had to choose one person to follow and take his word as my “SEO Bible” so to speak, it would be Matt Cutts.
Who is Matt Cutts? Matt joined Google as a software engineer in January of 2000, and he is currently the head of their webspam team. He sometimes works with the people that handles Google’s algorithms, which of course is the way Google search works.
Google is and always will be search engine kings, and in my humble opinion if we give them what they want, which will helps people that use their search engine, they will give us what we need, which is free visitors to our website.
I went to YouTube and looked up Matt Cutts videos where he answered some basic search engine optimization questions, and here is what I come up with for readers of this website.
Search Engine Optimization Help: 10 Tips from Matt Cutts Q&A
Google Employee And SEO Expert Matt Cutts
Below you will find 10 search engine optimization tips from Matt Cutts, and please keep in mind that not everything below is a quote. I added my own perspective and understanding into the mix. I have been working online since 1998, and my focus is SEO.
Here are the questions and answers:
- Q: Does using stock photos on your pages have a negative effect on your ranks?
- A: No, not at this time. Maybe someday websites that use original photos will rank higher than those that don’t but as for now, original images vs. stock photos used on a website don’t help with web ranking.
- Q: Are links from relevant content in article directories seen as good or bad?
- A: In my personal opinion, trying to write one article of 4 to 500 words and trying to syndicate it wildly across the entire world, I wouldn’t necessarily count on that being effective. This used to work well, but my personal opinion would not be to upload an article like that.
- Q: Are all comments with links spam?
- A: No they are not spam. Commenting on other people’s blogs are good for SEO if you do it properly. The blog you are commenting on should be similar to yours. You include your name rather than point people to a bunch of different links. Link building through blog commenting should be a part of your link building process, not your only link building process.
- Q: Will Google be evaluating the use of rel=”author” moving forward?
- A: Yes. rel=”author” will be continued to be explored by Google in the future because it helps separate legitimate authors from spammers. Content curation is a great way to build search engine optimization strength for a website, but content creators will always be given priority in the search rankings.
- Q: Should I use rel=”nofollow” on internal links to a login page?
- A: No. You want the Google spiders to follow links within your website. Using rel=”nofollow” to other sites still apply as of November 2013. You still want to keep Google’s search engine spiders on your site for as long as you possibly can. This even applies to comments on your blog.
- Q: If I write about another article, where should I link to the original website?
- A: If you use an article from another website, linking to the original article anywhere on your webpage will work. That’s ranking advice. But Matt Cutts personal preference is if you do use content from another website it’s proper to link to that website, from as closely as possible to the article that’s on your webpage. In other words, don’t use anyone else’s content at the top of your page, and then leave a tiny little link to their content at the bottom of your site where it would be hard to find. Give credit where credit is due.
- Q: How can an older site maintain its ranking over time?
- A: This is a Quote from Matt: “The advice that I’d give to you as the owner of a site that’s been around for 14 years is to take a fresh look at your site. A lot of the times, if you land on your site and you say– land on a random website from a search result, even if they’ve been in business for 15 years, 14 years, sometimes they haven’t updated their template or their page layout or anything in years and years and years. And it looks like, frankly, sort of a stale, older site, and that’s the sort of thing where users might not be as happy about that. And so if you do run an older site or a very well-established site, I wouldn’t just coast on your laurels”. In other words, keep your website and your website content fresh and updated.
- Q: Is it a good practice to combine small portions of content from other websites?
- A: The short answer for this would be no, but this all depends on how you do it. If you’re just copying and pasting text from different websites and using them on yours, even with a link back to the original content, you’re not really adding value for your readers.As Matt puts it, people don’t want to see nothing but snippets from a TV show, they want to see the content. So copy and pasting is out, and make sure that your content adds value to any original material that you use from other websites.
- Q: Does the webspam team fight spam in non US markets such as India?
- A: Google has their algorithms, which is a mathematical way of ranking websites, plus on top of that they have a manual webspam team. This is a team of human beings going into the search results and checking to make sure that the right websites are listed at the top of the searches. Although the English spam in the .com market gets more attention because English is the most spoken language online, there are measures in place that make sure that Google search works uniformly across the whole internet. It may take Google longer to catch up with spammers in other markets, but eventually they will!
- Q: Is there a difference between the “strong” and “b” tags in terms of SEO?
- A: No. It doesn’t matter if you use these bold tags: <strong>, or these bold tags: <b>. This will not change the way your webpage is ranked in search engines.