by admin | May 3, 2023 | Advertising, Advertising Style
Advertising is an important part of any business and requires special attention. In order to track the effectiveness of your ads, you need to activate certain reports that provide insight into how your campaigns are performing. Knowing which reports require the...
by admin | May 1, 2023 | Advertising, Advertising Style, Advertising Technique
CTV (Connected TV) advertising is an emerging form of digital marketing that enables advertisers to target their audiences through internet-connected televisions, streaming devices, and gaming consoles. This type of digital advertising allows advertisers to reach...
by admin | Jun 22, 2022 | Advertising Style, Advertising Technique
You might be wondering why is native advertising an effective digital advertising technique. Native ads are nonintrusive and tend to generate more engagement than standard business advertisements. Native ads do not trigger ad blockers, which means that people are not...
by admin | Jun 21, 2022 | Advertising Style, Advertising Technique
In addition to direct advertising, advertisers often employ indirect advertisement as well. Indirect advertisements are aimed at making consumers aware of a product by linking it to something they find desirable. For example, if they were watching TV and saw a...
by admin | Jun 2, 2022 | Advertiser, Advertising Style
If you’ve ever seen a promotional dangle, you know exactly what we’re talking about. It’s a piece of marketing collateral or advertising material that hangs from a ceiling or shelf and offers a freebie or incentive. For example, you may see a 20% off...
by admin | May 31, 2022 | Advertising Style, Native Advertising, Online Advertising
While Native Ads are a form of sponsored articles, they are not as obvious as you might think. They often look like editorial posts and tell a story while solving a reader’s problem. David Ogilvy knew this about storytelling and it showed in the success of...
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